About the course
Blogging and SEO writing are essential skills in today’s digital world, helping businesses and individuals attract the right audience and grow their online presence.
In this course, you will master how to write engaging, optimized content that ranks on search engines and drives traffic.
By the end of the course, you’ll be able to create high-performing blog posts that inform, convert, and build brand authority.
Who this course is for?
- Beginners who want to set up and monetize a blog from scratch while learning to write and publish SEO-friendly content that attracts readers
- Content creators looking to improve their writing skills and grow their audience.
- Business owners who want to attract more customers through organic traffic.
- Freelancers or aspiring writers who want to build a profitable writing career.
- Marketing professionals seeking to strengthen their SEO and content strategy skills.
What you will learn
On completion of this course, you will be able to:
- Write engaging, well-structured blog posts that attract and retain readers.
- Research and use keywords effectively to improve search engine rankings.
- Optimize blog content for SEO, readability, and user experience.
- Create compelling headlines and meta descriptions that drive clicks.
- Plan and organize blog content using a strategic editorial calendar.
- Analyze blog performance using SEO tools and analytics.
- Build an online writing portfolio that attracts clients and readers
Course outline
Overview of course segments
- Introduction to Blogging and SEO: Understand what blogging and SEO writing are, and how they work together to drive traffic and visibility online.
- Niche Selection and Audience Research: Learn how to choose the right blog niche and identify your target audience for effective content creation.
- Keyword Research and SEO Fundamentals: Master how to find and use the right keywords to improve your blog’s search engine ranking.
- Writing Compelling Blog Posts: Discover how to structure and write engaging, valuable, and optimized blog articles.
- On-Page SEO Techniques: Learn how to optimize titles, headings, links, and images for better search visibility.
- Content Strategy and Planning: Create a consistent blogging schedule and plan topics that align with your SEO goals.
- Promoting and Monetizing Your Blog: Explore ways to share your blog posts, grow your audience, and earn income through blogging.
- Analytics and Performance Tracking: Learn how to measure your blog’s performance using tools like Google Analytics and Search Console to make data-driven improvements.
Tools and Requirements
- A phone or laptop
- A stable internet connection for smooth participation.
- Access to Google Workspace tools (Docs, Sheets, Forms).
- Classes will hold via Google Meet.
- No prior experience required
Duration and Access
- Course duration: 5 Weeks
- Time Commitment: 4-5 hours weekly
- Class: Live classes
- Access: Access to class links, resources
Tuition
Secure your slot in class NOW!
- Full Tuition: ₦40,000
- installment option available upon registration
- Pay ₦24,000 (60%) on registration and balance ₦16,000 in week 2
- Live session schedule is activated after your first payment
Benefits of learning with us
Here’s why hundreds of students choose to build their tech careers with us.
- Learn in-demand, marketable skills from industry experts.
- Gain hands-on, project-based experience you can apply immediately.
- Earn a recognized certificate to validate your expertise.
- Enjoy 100% online, flexible learning with weekly live sessions.
- Build a strong portfolio through practical assignments and internship opportunities.
- Access exclusive remote and freelance job boards with career support.
- Get personalized mentorship, resume optimization, and interview guidance
- Join a vibrant global community with lifelong access to course updates and alumni referrals.
Ready to take the next step?
Join hundreds of students across Africa building their careers with POWA
Apply now
