Who this course is for?

• Beginners who want to start writing online and develop practical skills.
• Freelancers aiming to offer content writing services and grow their client base.
• Professionals who want to improve their writing for work reports, marketing, or social media.

What you will learn

On completion of this course, you will be able to:

• On completion of this course, you will learn how to:
• Write clear, engaging, and informative content for blogs, websites, and social media.
• Structure articles and posts for readability and audience engagement.
• Optimize content for search engines using basic SEO techniques.
• Research topics effectively to create accurate and compelling content.
• Edit and polish content to improve clarity, grammar, and flow.
• Build a content portfolio showcasing your writing skills for clients or employers.

Course outline

Overview of course segments

• Introduction to Content Writing: Learn what content writing is, why it’s in demand, and how it supports online growth.
  
• Writing for Different Platforms: Explore how to write for blogs, websites, and social media effectively.
  
• Structuring and Formatting Content: Master organizing content for readability, engagement, and easy consumption.
  
• SEO Basics for Content Writers: Learn to optimize content for search engines to increase visibility.
• Research and Idea Generation: Discover techniques for researching topics and generating compelling content ideas.
  
• Editing and Proofreading: Refine content to improve grammar, clarity, and overall quality.
• Creating a Portfolio: Compile your work into a professional portfolio to showcase your skills to clients or employers.