Who this course is for?

• Beginners who want to start a career in digital marketing.
• Small business owners who want to promote their products and reach more customers online.
• Freelancers who want to offer digital marketing services and grow their income.
• Professionals who want to upgrade their skills and stay relevant in today’s job market.

What you will learn

On completion of this course, you will be able to:

• Run targeted social media ad campaigns that reach the right audience.
• Manage and grow social media accounts for businesses.
• Apply SEO strategies to improve website visibility on search engines.
• Analyze campaign results using digital analytics tools.
• Create content strategies that engage and convert customers.
• Develop digital marketing plans tailored to business goals.

Course outline

Overview of course segments

• Introduction to Digital Marketing: Learn what digital marketing is, why it matters for businesses, and how to start building your skills.
  
• Social Media Fundamentals: Understand how to set up and manage business accounts on key platforms like Facebook, Instagram, and LinkedIn.
  
• Targeted Social Media Ads: Learn how to create, run, and optimize paid ad campaigns to reach the right audience.
  
• Search Engine Optimization (SEO): Apply SEO strategies to improve website visibility and attract organic traffic.
  
• Analytics and Performance Tracking: Use tools to measure campaign results and make data-driven marketing decisions.
  
• Content Strategy and Planning: Create content plans that engage audiences and drive conversions across platforms.
  
• Building a Digital Marketing Plan: Combine social media, ads, SEO, and analytics into a cohesive strategy for business growth.
  
• Practical Project and Portfolio: Apply your skills in a real-world project to build a portfolio you can showcase to clients or employers.