About Course
Digital Marketing is one of the most essential skills today because businesses need to reach customers online to stay competitive. In this course, you’ll learn how to run targeted social media ads, manage business accounts, apply SEO strategies, and track performance with analytics.
By the end, you’ll be able to build a career in digital marketing, help businesses grow their online presence, and offer your skills as a valuable service to earn income.
Who this course is for
- Beginners who want to start a career in digital marketing.
- Small business owners who want to promote their products and reach more customers online.
- Freelancers who want to offer digital marketing services and grow their income.
- Professionals who want to upgrade their skills and stay relevant in today’s job market.
What you will learn
On Completion of the Course you will be able to:
- Run targeted social media ad campaigns that reach the right audience.
- Manage and grow social media accounts for businesses.
- Apply SEO strategies to improve website visibility on search engines.
- Analyze campaign results using digital analytics tools.
- Create content strategies that engage and convert customers.
- Develop digital marketing plans tailored to business goals.
Course Outline
Here is an overview of the course segments:
- Introduction to Digital Marketing: Learn what digital marketing is, why it matters for businesses, and how to start building your skills.
- Social Media Fundamentals: Understand how to set up and manage business accounts on key platforms like Facebook, Instagram, and LinkedIn.
- Targeted Social Media Ads: Learn how to create, run, and optimize paid ad campaigns to reach the right audience.
- Search Engine Optimization (SEO): Apply SEO strategies to improve website visibility and attract organic traffic.
- Analytics and Performance Tracking: Use tools to measure campaign results and make data-driven marketing decisions.
- Content Strategy and Planning: Create content plans that engage audiences and drive conversions across platforms.
- Building a Digital Marketing Plan: Combine social media, ads, SEO, and analytics into a cohesive strategy for business growth.
- Practical Project and Portfolio: Apply your skills in a real-world project to build a portfolio you can showcase to clients or employers.
Tools and Requirements
- ✓ Laptop, desktop, or smartphone
- ✓ Reliable internet connection
- ✓ Social media accounts (Facebook, Instagram, LinkedIn, etc.)
- ✓ No prior experience required
Duration and Access
- Course duration: 6 Weeks
- Time Commitment: 4 hours weekly
- Access: Lifetime Access to materials and updates
Tuition
For full Access to this course, you will be paying
₦20,000
Installment option available upon registration.
Why You Should Join Us.
- You get to acquire In-demand, marketable skills taught by industry experts.
- A certificate of completion to validate your expertise
- Practical, project-based learning you can apply instantly
- 100% online learning with flexible schedules
- Access to exclusive freelance and remote job boards
- Support with job hunting, interviews, and offer negotiation
- Practical assignments that build your portfolio
- Internship placement opportunities with partner organizations
- A vibrant global community of learners and professionals
- Optimization of your resume and portfolio
- Lifetime access to all course content and future updates
- Weekly live classes, Q&A sessions, and progress reviews
- Dedicated support via Slack and WhatsApp
- Structured accountability to keep you on track
- Entry into our alumni network for ongoing support and referrals
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