Who this course is for?

• Beginners who want to start a career in digital marketing.
• Small business owners who want to engage customers and increase sales through email campaigns
• Freelancers who want to offer email marketing services and grow their income.
• Professionals who want to enhance their marketing skills and stay competitive in their roles.

What you will learn

On completion of this course, you will be able to:

• Write persuasive emails that engage and convert subscribers.
• Segment audiences to deliver targeted and personalized campaigns
• Design email templates that are visually appealing and mobile-friendly.
• Analyze campaign performance using key metrics and insights.
• Optimize email strategies to improve open rates, click-throughs, and conversions.
• Build an email marketing portfolio showcasing real campaigns and results.

Course outline

Overview of course segments

• Introduction to Email Marketing: Learn what email marketing is, why it’s important, and how it drives business results.
  
• Writing Effective Emails: Master the art of crafting engaging, persuasive, and conversion-focused email content.
  
• Audience Segmentation: Learn how to segment subscribers to send targeted, personalized campaigns.
  
• Designing Email Templates: Create visually appealing, mobile-friendly email templates that align with brand identity.
  
• Campaign Automation: Set up automated email sequences to nurture leads and streamline communication.
  
• Analytics and Performance Tracking: Analyze campaign results using key metrics and insights to optimize future emails.
  
• Optimization Strategies: Refine subject lines, content, and send times to improve open rates, click-throughs, and conversions.
  
• Practical Project and Portfolio: Apply your skills in a real-world project to build a portfolio showcasing successful email campaigns.