Who this course is for?

• Beginners ready to start a high-demand career in sales and marketing.
• Small business owners who want to increase sales and attract more customers with ease.
• Freelancers aiming to offer copywriting services and grow their income.
• Content creators who want to communicate more effectively online.

What you will learn

On completion of this course, you will be able to:

• Write clear, persuasive, and impactful copy for ads, campaigns, and marketing materials
• Understand customer psychology to craft messages that influence decisions
• Create attention-grabbing headlines, hooks, and calls-to-action that convert
• Edit and polish copy for maximum impact
• Build a professional portfolio as you complete course projects
• Develop freelancing and client communication skills to position yourself as a professional copywriter

Course outline

Overview of course segments

• Introduction to Copywriting: Learn what copywriting is, why it matters for businesses, and how to start your copywriting career.
• Understanding Your Audience: Discover how to research your audience through surveys, interviews, social media, and customer feedback.
• Writing Headlines That Convert: Craft attention-grabbing headlines using numbers, emotions, FOMO, and WIIFM principles.
• Core Copywriting Techniques: Master AIDA, benefits over features, CTAs, USPs, and creating urgency in your messages.
• Crafting Strong Leads: Start with hooks, mini-stories, and concise openings that complement your headlines.
• Writing Persuasive Body Copy: Write like you speak, keep sentences short, use active voice, and make your copy skimmable.
• Copywriting Across Platforms: Apply your skills to email newsletters, landing pages, blogs, and sales letters.
• Advanced Strategies: Use numbers and data, create mental images, reduce objections, craft testimonials, and optimize CTA copy.