About Course
Copywriting is one of the highest-demand skills on the internet because businesses are always looking for ways to increase sales, and copywriting is the tool that makes it happen.
In this course, you’ll master the psychology of selling and learn how to craft messages that drive results.
By the end, you’ll be able to help businesses grow and offer your copywriting skills as a service to earn income.
Who this course is for
- Beginners ready to start a high-demand career in sales and marketing.
- Small business owners who want to increase sales and attract more customers with ease.
- Freelancers aiming to offer copywriting services and grow their income.
- Content creators who want to communicate more effectively online.
What you will learn
On Completion of the Course you will be able to:
- Write clear, persuasive, and impactful copy for ads, campaigns, and marketing materials
- Understand customer psychology to craft messages that influence decisions
- Create attention-grabbing headlines, hooks, and calls-to-action that convert
- Edit and polish copy for maximum impact
- Build a professional portfolio as you complete course projects
- Develop freelancing and client communication skills to position yourself as a professional copywriter
Course Outline
Here is an overview of the course segments:
- Introduction to Copywriting: Learn what copywriting is, why it matters for businesses, and how to start your copywriting career.
- Understanding Your Audience: Discover how to research your audience through surveys, interviews, social media, and customer feedback.
- Writing Headlines That Convert: Craft attention-grabbing headlines using numbers, emotions, FOMO, and WIIFM principles.
- Core Copywriting Techniques: Master AIDA, benefits over features, CTAs, USPs, and creating urgency in your messages.
- Crafting Strong Leads: Start with hooks, mini-stories, and concise openings that complement your headlines.
- Writing Persuasive Body Copy: Write like you speak, keep sentences short, use active voice, and make your copy skimmable.
- Copywriting Across Platforms: Apply your skills to email newsletters, landing pages, blogs, and sales letters.
- Advanced Strategies: Use numbers and data, create mental images, reduce objections, craft testimonials, and optimize CTA copy.
Tools and Requirements
- ✓ A laptop or smartphone
- ✓ Good Internet Connection
- ✓ Word processor (like Microsoft Word or Google Docs)
- ✓ No prior experience required
Duration and Access
- Course duration: 6 weeks
- Time Commitment: 4 hours per week of flexible virtual classes
- Access: Lifetime Access to materials and updates
Tuition
For full Access to this course, you will be paying
₦20,000
Installment option available upon registration.
Why You Should Join Us.
- You get to acquire In-demand, marketable skills taught by industry experts.
- A certificate of completion to validate your expertise
- Practical, project-based learning you can apply instantly
- 100% online learning with flexible schedules
- Access to exclusive freelance and remote job boards
- Support with job hunting, interviews, and offer negotiation
- Practical assignments that build your portfolio
- Internship placement opportunities with partner organizations
- A vibrant global community of learners and professionals
- Optimization of your resume and portfolio
- Lifetime access to all course content and future updates
- Weekly live classes, Q&A sessions, and progress reviews
- Dedicated support via Slack and WhatsApp
- Structured accountability to keep you on track
- Entry into our alumni network for ongoing support and referrals
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