Who this course is for?

• Beginners who want to start a career in social media management.
• Business owners who want to manage and grow their brand online.
• Freelancers looking to offer social media services to clients.
• Content creators who want to improve structure, strategy, and engagement.
• Marketing professionals seeking to upgrade their digital skillset.

What you will learn

On completion of this course, you will be able to:

• Create effective social media strategies for different types of brands
• Design content calendars and manage daily posting across platforms.
• Analyze social media insights and use analytics to improve performance.
• Write engaging captions, scripts, and copy that attract the right audience.
• Manage brand accounts professionally and handle customer interactions.
• Use key tools like Canva, Meta Business Suite, and scheduling apps.
• Build reports and measure campaign success using real data.

Course outline

Overview of course segments

• Introduction to Social Media Management: Overview of platforms, online branding, and the role of a social media manager.
• Content Creation Basics: Learn to design simple, engaging posts using Canva and other creative tools
• Strategy & Content Planning: How to build strategies, set goals, and create content calendars for brands.
• Community Management: Master replying to comments, DMs, reviews, and building an active audience.
• Analytics & Reporting: Use insights and analytics tools to measure growth and campaign performance.
• Social Media Tools & Automation: DExplore scheduling tools, Meta Business Suite, and workflow management apps.
• Portfolio & Client Management: Learn how to price your services, onboard clients, communicate professionally, and build a strong SMM portfolio.